Week 4 OOD Review: Working on Types (3)

How people can get an information? absolutely with language. So, information = language.

Document have a conceptual structure. When Author designer and reader is connected with “they must make a concept from both of them”.

In here, typography plays an essential part in the presentation process. Typography can change;

• In attracts and holds the reader’s attentions
  – Can convey a certain mood or feeling
  – The audience need to understand
  – Make it interesting
  – An appropriate font will set the line.
• It is reader friendly 
  – Clean and easy to read.
  – The Id your font too small or to cramp together the reader will ignore you.
  – The audience must easily to comprehend your presentation.
• It establishes an information hierarchy
  – Using a different font or size make the audience focus on the important things.
  – Make the reader easier to read.
• It helps to create harmony
  – the typography used throughout out a presentation unites it.
  -Repetition the same fonts create a continuity or simplicity.
• It creates and build recognition 
  – The font can be the visual that your reader remembers the most.
  – Want to make audience recognize your brand anytime and anywhere.
  – Typography marks are the one that makes viewer identify.
  – Typography set the tone.

 

Hierarchy 

1.  Use typography to guide readers
2. Use differents heading
3. to promote uniformity and help  your audience navigate
4. Help audience identifies headings us book text.

 

Summary

• Typography can play a key role in design
• Good typography start with font family
• Use text alignment to create a relationship between different kinds of info.
• create a contrast
• Use contrast to create hierarchy.