3 ideas of design
- Concept = the idea of design
- Conveyance = the delivery of your concept
- Theme = the coordination
What is the function of design?
Design can solve a problem and visual design solves the problems. Good design equal to an understanding of the good understanding of the audience.
Concept (noun)
An abstract or generic idea generalized from a particular instance. Formatting the concept developing the idea, the purpose, and creating the central message.
So, concept is;
- Direction/road map to finish it
- Abstract
- the glue that holds everything
- wat defines decision ou make about how your site will look and feel.
Conveyance (verb)
To transport, to communicate, to impact, to make known. Is the delivery of your concept and your choice of element & how your style that element.
“Concept is abstract but needs to get to your audience in some tangible way. The way is conveyance,”
everything conveyance meanings according to rules and context. Different element conveys different massage too. Conveyance is relative to your audience so be careful. While many elements will convey the same message regardless of audience. Mastering conveyance is part instinct and part understanding visual language.
Theme (noun)
A subject, of course, a unifying or dominant idea; a current idea; a motif.
The theme is a tone, the emotional appeal of your design. Design elements united in the message. They convey and all pointing to the central concepts.
In the end,
Concept is what you want to communicate
Conveyance is how to communicate it
Theme is how well you coordinate it
Heroine Journal 